Social done right across web and mobile.

Social product development + social content + community management + social media

Shara Karasic (me!) has deep and nuanced executive experience in successful social strategy across diverse industries, web and mobile. I am a contributor to Designing Social Interfaces, a book published by O'Reilly Media and Yahoo Press.

• mobile app strategy & development for iPhone, iPad, & Android
• social strategy and design across web and mobile
• user acquisition and engagement
• user experience & interaction design
• reputation systems & online communities
• product management & development for social products

Currently Director, Social Strategy at Appolicious, a mobile app discovery service for iPhone, iPad, and Android mentioned in The New York Times, Wall Street Journal and TechCrunch. Appolicious has a content partnership with Yahoo! and powers app search and discovery for Samsung and Best Buy. Appolicious has the leading social media presence for apps, including a Twitter presence of over 20,000 followers.